Last Updated on April 30, 2026 by Noah Anusta
Aly Gray (born Alyssa Gray) has rapidly emerged as a powerhouse in the American fitness industry, blending elite athletic performance with savvy entrepreneurship in group fitness and her online cookbook. The impact of covid has uniquely shaped her journey, leading her to develop innovative strategies such as offering live classes. From her roots as a childhood gymnast to her current status as an IFBB Bikini Pro and business owner, Gray’s career serves as a blueprint for modern fitness professionals.
From Corporate America to the 30A Coast
Originally from Dallas, Texas, Aly Gray spent her early professional years in “corporate America” before pivoting to follow her passion for health and wellness, which includes engaging in cardio workouts with limited equipment. After working as a group instructor at Equinox in Boston, she relocated to the Destin/Santa Rosa Beach, Florida area around 2020. This move marked the launch of Aly Gray Fitness (AGF), her flagship online coaching and workout platform.
With over 10 years of training experience and a NASM certification, Gray has built a reputation grounded in discipline and professional expertise.
Professional Athletic Dominance: IFBB Pro Career
Aly Gray’s competitive resume is distinguished by a rapid ascent through the NPC and IFBB Pro League ranks, and she has recently built an online platform to share her expertise. Her major milestones include:
- 2023 NPC Rock Hard Show of Champions: Overall Bikini Winner.
- 2025 NPC North American & National Championships: Placed 2nd in both events, showcasing her dedication to nutrition and fitness.
- 2024 NPC Florida Tournament of Champions: Earned her IFBB Pro card.
- 2024 NPC Amateur Olympia: Placed 4th in Women’s Bikini.
- 2025 NPC North American & National Championships: Placed 2nd in both events.
- 2026 Arnold Classic Fitness International: Secured a prestigious 2nd place finish.
A Growing Fitness Empire
Gray is more than an athlete; she is a serial entrepreneur. Her business portfolio includes three distinct ventures that cater to both digital and local audiences:
- Aly Gray Fitness (AGF): An online business platform launched in 2020 featuring a mobile app, 250+ on-demand workout plans and videos, and nine multi-week fitness challenges, along with offering online classes.
- FIT30A: A company specializing in private beach workouts and fitness events in the Northwest Florida region, including Jacksonville.
- Chemical Fitness 30A: A boutique high-end gym in Santa Rosa Beach co-founded with partner Mark Stavely.
In recognition of her impact, she was named the Destin/30A Personal Trainer (Woman) of the Year in 2023.
Digital Products and Influence
To supplement her coaching, Gray offers a variety of paid products aimed at sustainable lifestyle changes, including personal training options:
- AGFitFam Membership: Subscription-based access ranging from $50 to $99 per month.
- “Aly’s Kitchen”: A digital cookbook and recipe guide designed to complement her training programs.
- 12-Week Strength Training Program: A structured plan for long-term physical development.
Her influence is bolstered by strategic sponsorships with major fitness brands such as Alphalete and 1st Phorm.
Social Media Presence (as of early 2026)
Aly Gray maintains a strong digital footprint across multiple platforms to engage with her “AGFitFam” community:
- Instagram (@alygrayfit): Approximately 17,000 followers.
- Facebook: Over 3,000 likes on her business page, where she shares updates on her fitness classes and more.
- YouTube: A dedicated channel featuring workout content with nearly 500 subscribers.
By leveraging her background as a gymnast and her success as an IFBB professional, Aly Gray continues to scale her fitness empire from the Florida coast to a global digital audience.
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